Ulster Cycling News

North Down See the Light

CaptureIn the same week that Northern Ireland turned pink to celebrate hosting the start of the Giro D'Italia cycle race, a homegrown tech company brought a digital upgrade to bicycle technology.

Following a Kickstarter crowdfunding campaign that exceeded target in eight days, See.Sense came into the market with momentum.

Their first product has made the humble bike light smart. Now, besides a special edition pink version for the Giro, the company plans to embed a range of cycling accessories with new intelligence. - See more HERE

The new smart light has been marketed brilliantly using a local club, North Down who are already 'in the pink' ahead of the Giro d'Italia. To see the new stars of Ulster Cycling in action click HERE. Great camera work by yet another Ulster man, Andy Yoong

Marian Lamb

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